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August 22, 2011

So behind the times...

Recently, Cosmopolitan announced a new section for their online readership:  Cosmo for Men.  One reviewer called it "a step toward being more inclusive of all readers".  You know Cosmopolitan magazine, right?  The magazine that tells you how to moisturize your elbows, dress for sexy and success, your romance horoscope for the month and how to find your elusive G-spot (yet again) all in one issue.  Yes, that magazine.  It now offers a section just for men on its website.


Sorry to be the one to share this with you, Cosmo, but you've always been inclusive of your male readers.  Early on in our relationship, The Dad did something sweet (probably because it was early on in our relationship).  I asked him what made him think to do such a wonderfully sweet act and he said, jokingly I thought, "I learned it from Cosmo."  Oh!  Haha!  He's funny!

Or he's serious.

It seems that Cosmo, with all it's half-naked models (who cooks thanksgiving dinner only in an apron anyway?) and it's pages upon pages of sex advice is rather appealling to men as it is.  The Dad shared with me that he read his first Cosmo when he was 13 years old and in the seventh grade and has been a fervent reader ever since.  I thought it was interesting the first time after we were married he came home from the grocery store with a Cosmo "for me".  I thought it was even more interesting when I found said Cosmo in the bathroom.

The Dad went on to share that if he knew a girls' birthday, he had a better chance of impressing her.  How so, you ask?  In the December issue, Cosmo would include a pull-out Bedside Astrologer in which each astrological sign would be given a month-by-month forecast of their love life.  And if the Bedside astrologer said a Leo would have a very romantic encounter that could lead to long-lasting-love on September 19 and The Dad was dating a Leo, he'd make sure he was very romantic on September 19.  He claims that high school girls would spend their dateless New Years Eve filling out their year-long calenders based on the Bedside Astrologer.  He just needed to be aware of which girls read Cosmo and capitalize on it.  Whatever, I say, I was in college when I did that!

So, while I appreciate Cosmo's thought about inclusion and making sure they address their male readership, it seems to me it's a day late and a dollar short.  They've apparently been addressing the needs of the 14-year old boy since the mid-80s and didn't even know it!

What would be really great is if they would print that taking out the trash AND replacing the liner is top-notch foreplay.  THAT would be beneficial to all readers!

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